Startups. Simplified.
Startups. Simplified.

Startups. Simplified.

Simplified Entrepreneurship

Our attempt to simplify the art of starting up and building a value loop.


Hey Future Founders πŸ‘‹πŸ»

Simplified Entrepreneurship is an honest attempt to encourage more people to start founding, unlock self-potential and build your "NewCo." This tiny guide reveals the secret of starting up with less than $100 to make upwards of $1000 motivating you to build and launch tiny moonshots πŸš€ fuelled by your passion, creativity, time, imagination, discipline, and juice, of course.

Purpose of Simplified Entrepreneurship;


The idea is not to build a unicorn but to spark the habit of watching the space, experimenting and collaboration that may lead to building a unicorn 🀞 Our goal is to help first-time, Solo founders, Indie makers, or anyone who has an idea and plans to launch their startup to identify opportunities to grow, validate ideas, build an MVP, get early users, and scale their customer acquisition channels.

What's inside this resource? + User Guide

Housekeeping and user guide

Hello First-time and Future Founders πŸ™πŸ»

Creators Note (Please read)

Hey fellow founders and startups, thanks for getting Simplified Entrepreneurship and taking your first step to building something great πŸ™πŸ» I am an international student turned professional turned entrepreneur and first-time founder. I built this toolkit from my pain and knowledge gap when I took part in multiple accelerators and startup programs. Honestly, I used to be (I still am) the only first-time founder (like Alice in wonderland) in every discussion I participate, every room I enter filled with founders. Lately, I discovered many first-time founders do not have the confidence to attend these programs and to address the elephant in the room. Please keep in mind that the primary goal of using this resource is to keep yourself, your team, and your startup familiar with all the tools, bridge the knowledge gap, support more entrepreneurs and grow together as a community. Happy Startupping 😎 and Yes, I love rockets πŸš€ Goutham Bandaru Maker of Simplified Entrepreneurship

Please see the below video to help you navigate through the resource πŸ‘‡

If you have any questions or feedback or just have a conversation with us over coffee, please fill the form below πŸ‘‡


  • Start with WHY!
  • Initial research and brainstorming
  • Evaluating startup ideas
  • Startup ideation process
  • How to validate startup ideas?
  • Lean market validation
  • How to define value proposition?
  • Define value prop and custom segments Go to

Landing Page Base

  • What is a landing page?
  • Things to consider when building a landing page
  • Steps to creating a beautiful landing page that converts
  • Tools to build your landing page
  • Landing page inspiration Go to
    Landing Page

MVP Base

  • The lean startup
  • Product prioritisation framework
  • The lean MVP building process
  • User Acquisition framework
  • Tools to build your MVP Go to

No-Code Base [Prototyping Stack] How to build and launch your MVP!

Go to

base Marketing Base

  • How to get your first 10,100 and 1000 customers?
  • Go-To-Market Strategy / Pirate Funnel
  • 100 places to launch and promote your startup - Early-stage and First Users Go to
    Marketing (Early-Stage)

Tools Base 100+ No-Code tools. Go to

base The "Jargon" Base All about startup language. Go to
The "Jargon"
base Resources Base

Resources on;

  • 10 stages of Business Lifecycle
  • Development Cost Estimate
  • Product Development Roadmap
  • Customer Discovery questions
  • Human-centred Design
  • Customer interview script generator
  • How to conduct a user interview with example questions
  • DE Toolbox
  • PASTEL Analysis
  • Cognitive bias codex
  • Product development cycle
  • Prototyping and user testing
  • Lean product management stack
  • Business modelling
  • Social media marketing
  • Accounting for startups
  • Building the MVP
  • + Many more Go to

Templates + Canvases Base

Downloadable canvases and templates. Links to guides below each canvas

  • Business Model Canvas
  • Lean Canvas
  • Problem Validation Canvas
  • Pitch Canvas
  • Pitch Validation Canvas
  • Digital Marketing Canvas
  • Business Plan Template
  • Collaborative Templates on Miro Go to

Visual Model Base

Visual models and descriptions on;

  • The Lean Startup
  • Design Innovation - Double Diamond
  • The Lean Startup + Design Thinking
  • Build-Measure-Learn Loop
  • Lean Startup Validation
  • MVP - Minimum Viable Product
  • MVP / MMP / MLP
  • The Idea Funnel
  • Startup Development Phases
  • Lean Product Roadmap
  • Product Development Phases
  • Product Development Lifecycle
  • Crossing the "CHASM"
  • Product Market Fit
  • Go-To-Market Strategy Go to
    Models. Visualised.

Happy Founding!


3 Y's of Simplified Entrepreneurship


πŸ§‘πŸΌβ€πŸ’» The Important Y - You (Founder/Maker)

Founder Mindset - Pre-requisite

When you are working towards building something the world has never seen, boy! it takes a lot of adventure, service and high levels of persistence. Having a Growth and Founder mindset will set you up foreseeing both the greatest and the steepest.

Simply, a calm brain behind crazy ideas!

More on how to change to Founder's mindset;

Catalyst/mediums that give your idea way, shape and form

  • Technology: Leverage the value of the current technology landscape. We are living in a very fortunate time many founders spent their lives building cool stuff that made future platform building so accessible and easy to use
  • Tools + Platforms: There are many tools especially no-code tools which eliminated the efforts to build something ground up and uncomplicated the venture building process
  • Partners: Identity channel partners who not only turn into sales engines but also bring their expertise to help you build amazing products
  • Service Providers: Partner with existing/similar service providers (if any). If their operations are manual, you/your product can help them automate end-to-end. Your product now has a competitive advantage and testimonial to support your growth

πŸ’Ό The value-generating Y - Your Company

Your offering can be a Product / Service or a Productised Service.

Don't have an Idea?

Read this!

Want inspiration for ideas?

Sign up for these!

Catalyst's that drive your company's growth:

  • Business Model - Don't complicate. Simple, the better.
  • Value-Driven: Direct value to your customer whose head is on fire.
  • Build a feedback and value Loop.
  • Focus on a "job-to-be-done" rather than going through the whole process of problem discovery.
  • Run behind the value, not valuation. The best investment is always from customers.

Questions to ask your customer and yourself before building it. Is our solution;


Desirable: What's desirable from a human, environmental and organisational perspective?

Viable: What can we do that is sustainable now and into the future?

Feasible: What's technically possible?

Ethical / Impactful: Just because we can should we? Does it truly achieve the outcomes we need to see?

Steps you can take to verify that the solutions you are working on to solve your target customer’s key challenge or pain points


Step 1: List out one key/primary Job or challenge you are trying to solve for a particular target customer group. These are their pain points. Your research, immersion, and interviews will give you the required information for determining what challenge you are trying to solve. This will heavily depend on the specific target customer group you are focusing on, which you need to identify. Step 2: What benefits or outcomes will flow to this target group if you can successfully solve their challenge. From your target customer’s perspective, what benefits or outcomes they can expect from you – what’s is in it for them? Step 3: How do you measure the benefits or outcomes you intend to provide to your target group? What are the KPIs or SMART measures of success are you seeking to achieve? (keep it simple - 2 KPIs per outcome) Starting with the end in mind, what should your investors or stakeholders expect from you? Step 4: What strategies will you consider and adopt to deliver on the measures of success – as the saying goes, what gets measured, gets done. Your strategies must link to your KPIs, which is your success metric or criteria your define in your head. Step 5: List down all possible actions or action steps needed to deliver on each of your high-level strategies. You may also identify what assets you need to build like a website, mobile apps, databases, wiki's etc Step 6: Evaluate your options and prioritise your work plan. Some solutions may not be feasible at this moment. Step 7: Build based on your action plan and prioritisation. As a founder, it is your responsibility to stick to the plan and meet KPI's as defined. OKR's play a key role in keeping you aligned.

πŸ¦ΈπŸ»β€β™‚οΈ The paying Y - Your Customers (it's all about them)

  • Customer obsession is key
  • Build a community-driven business. A community may convert to a customer base if their every input is valued, quick turnaround on error resolution, feature prioritisation and much more. Communities are so powerful that 5 years ago "Community Manager" job didn't exist.


πŸ₯·πŸ» The significant M - Mentors!

Mentors! Mentors! Mentors!

  • Mentor driven value: Mentors not only give you a direction, but they also bring a lot of value in terms of educating you (not everyone is good at everything) and showing you a path to find the right acquisition channels to seek further validation and grow your startup hence achieving product-market fit. You need to be mentorable!
  • Mentor driven growth for startups: Mentors has the highest ability to increase your network by introducing you to their own. All you need is dedication and commitment. Deliver value and there are good people out there to support you always.

Bases in Simplified Entrepreneurship

Each base contains all of the information you need for a particular section or collection.


Great article on how to build a SaaS business on your own! Dont forget to watch the Youtube video at the end.


Life in entrepreneurship is never linear, but by educating ourselves and taking advantage of the available tools and resources, we can at least try normalising it.

The only way to get better at something is by addressing the challenges and finding every possible way to overcome them, leading to success. I personally believe every future or current founder should have "Imagination" and "Discipline". Imagination is a great power to create something futuristic and fuels commitment to dedicate.

Peace ✌️

Any Feedback?

Please leave us a message. We would love to learn more just by having a chat over coffee!


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✏️ Illustrations & Graphics - DrawKit, AbstractLab and Canva

πŸ“₯ Forms - Chilipepper

πŸ“Š Page Analytics - Notionlytics

πŸ“‹ Canvases and Templates - Stratezyger, Board of Innovation and Lean Stack

πŸ˜‡ Inspiration - Catalysr and YCombinator's Startup School

Sources to images and their descriptions are provided next to or below every image/framework or methodology.


Simplified Entrepreneurship is an honest attempt to support aspiring and first-time founders to identify new startup opportunities. Understand the art of starting up and the convergence of the Internet, automation, content, curation, platform and no-code economies.


Made by Goutham with πŸ€” and β˜•οΈ in the land down under πŸ‡¦πŸ‡Ί

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